The Standard – Soundcheck at Sunset

Soundcheck at Sunset reimagines Le Bain — the iconic rooftop atop The Standard, High Line as a moody, music-first escape for a new kind of crowd. In partnership with NTS Radio, the invite-only evening invited guests to unplug, slow down, and explore rare vinyl crates with skyline views overhead.

No phones. No pressure. Just a rooftop, rare records, and a moment worth remembering.

Event Flyer (Digital)

DICE App - Event Ticketing

“Happenings” Page on The Standard’s Website

Exclusive Vinyl Keepsake

Cocktail Menu (In Context)

Cocktail Menu

YouTube Livestream Series

Event Photos

Event Objectives:

Reimagine The Standard as a cultural space for a younger audience seeking intentional, off-screen experiences
Celebrate music discovery through rare vinyl and analog sound in partnership with NTS Radio
Position the brand as a curator of quality, culture, and community — not just a hotel or nightlife destination

Why It Works:

Aligns with Gen Z and Millennial desire for real-world, culturally rich experiences
Analog format invites presence and tactile interaction, from crate-digging to live sets
Generates ownable content for The Standard through rooftop livestreams, photo recaps, and ambient YouTube playlists
(think Lofi Girl, but featuring music from the live set recording)

Janay Winston

Work Samples

Info

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