Janay Winston

                       

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The Standard – Soundcheck at Sunset

Soundcheck at Sunset reimagines Le Bain — the iconic rooftop atop The Standard, High Line as a moody, music-first escape for a new kind of crowd. In partnership with NTS Radio, the invite-only evening invited guests to unplug, slow down, and explore rare vinyl crates with skyline views overhead.

No phones. No pressure. Just a rooftop, rare records, and a moment worth remembering.


Event Flyer (Digital)
DICE App - Event Ticketing


“Happenings” Page on The Standard’s Website





Exclusive Vinyl Keepsake
Cocktail Menu (In Context)
Cocktail Menu




YouTube Livestream Series





Event Photos


Event Objectives:

  • Reimagine The Standard as a cultural space for a younger audience seeking intentional, off-screen experiences
  • Celebrate music discovery through rare vinyl and analog sound in partnership with NTS Radio
  • Position the brand as a curator of quality, culture, and community — not just a hotel or nightlife destination

Why It Works:

  • Aligns with Gen Z and Millennial desire for real-world, culturally rich experiences
  • Analog format invites presence and tactile interaction, from crate-digging to live sets
  • Generates ownable content for The Standard through rooftop livestreams, photo recaps, and ambient YouTube playlists 
    (think Lofi Girl, but featuring music from the live set recording)


© 2025 Janay Winston