The Standard – Soundcheck at Sunset
No phones. No pressure. Just a rooftop, rare records, and a moment worth remembering.
Event Flyer (Digital)
DICE App - Event Ticketing
Exclusive Vinyl Keepsake
Cocktail Menu (In Context)
Cocktail Menu
Event Photos
Event Objectives:
- Reimagine The Standard as a cultural space for a younger audience seeking intentional, off-screen experiences
- Celebrate music discovery through rare vinyl and analog sound in partnership with NTS Radio
- Position the brand as a curator of quality, culture, and community — not just a hotel or nightlife destination
Why It Works:
- Aligns with Gen Z and Millennial desire for real-world, culturally rich experiences
- Analog format invites presence and tactile interaction, from crate-digging to live sets
- Generates ownable content for The Standard through rooftop livestreams, photo recaps, and ambient YouTube playlists
(think Lofi Girl, but featuring music from the live set recording)