Janay Winston

                       

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IZZE – The Juice That Grew Up

This campaign repositions IZZE as a sparkling juice for adults who still crave the fun of childhood, but with grown-up taste. Playtime looks different when you’re an adult - whether it’s scrolling Reddit, binging comfort shows (like Abbott Elementary), watching YouTube, or saving outfits on Pinterest. IZZE becomes a companion to that downtime: still juice, but elevated enough to match your grown-up vibe.

Abbott Elementary Sponsored Episode
Abbott Elementary IZZE Product Placement 



Youtube Pause Ad (TV)
IZZE Mocktail ft. Cooking Influencer
Pinterest Ad 
Pinterest Ad (In Context)
Reddit Ad
Reddit Ad (In Context)





Generated imagery capturing grown-up versions of childhood play, from blanket forts to solo dance parties. These visuals set the tone for IZZE’s commercial spots and social content, designed to reflect how adults unwind with a spark of nostalgia. Consistent lighting and styling were achieved through prompt engineering, building a cohesive visual world for the campaign.

© 2025 Janay Winston