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FILS UNIQUE
HOUSE
ABOUT
JANAY WINSTON
IS BASED IN 40.7282° N, 73.7949° WFILS UNIQUE
Cufflinks, once a man's world, now belong to everyone. Fils Unique's fresh look brings a broader range of fashion, proving there's more to explore beyond cufflinks. View the full apparel website here: https://www.filsunique.com/pages/apparel.
Role
Branding
UI Design
Art DirectionUI Design
Strategy
The Vision
In order to shift its focus from men to people of all genders, Fils Unique will introduce a unisex apparel line and use more diverse models in its marketing materials. This will help the brand better reflect the diversity of its customers and appeal to a wider audience. Additionally, the brand will incorporate more interesting graphics and visuals into its marketing, while maintaining a touch of minimalism. These changes will help Fils Unique stand out from the crowd and bring more personality and character to the brand. Fils Unique will be able to better connect with its customers and continue to inspire and empower them to express their individuality and rebellion through their fashion choices by modernizing its visual identity and extending its product range.