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JANAY WINSTON
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Verizon dominates the 5G and home internet scene, but when it comes to tech accessories, they're the hidden gem. Ditch Best Buy and Target for a fling with us. Why not cheat a little? We won't tell ;) [2023 Young Ones Shortlist🥳]
Role
Strategy
Art Direction
Copywriting
Case Study Video
Art Direction
Copywriting
Case Study Video
Team: Janay Winston, Ninoska Lugo, Alice Qu, Gabriela Sorto and Alexandra Molta
Background
Introducing "Cheat with V" - the bold and daring campaign from Verizon. Despite being a prominent provider of cellular and home tech accessories, Verizon is not typically top-of-mind for consumers when it comes to purchasing accessories. That's where we come in. Our provocative and playful tone of voice encourages customers to consider Verizon for their tech accessory needs, even if they usually go to big-box retailers like Best Buy or Target. "Cheat with V" is sure to catch your attention and make you think twice before heading to the competition. So why not cheat a little? We won't tell.
Insight:
Despite being loyal to their phone providers, people are open to "cheating" on them for accessory purchases, as long as they can find a better deal or a wider variety of products. By tapping into this compulsion and using a playful, provocative tone, the Cheat with V campaign aims to position Verizon as a go-to destination for cellular and home tech accessories, even for those who typically shop at big-box retailers. The factual statement that supports this message is that Verizon offers a large variety of accessories compared to its competitors and that Verizon stores are smaller and more approachable than other tech stores.